The Hong Kong Investment Funds Association (HKIFA) today announced the appointment of Paula Ip as Chief Executive Officer, effective immediately.
Ms. Ip is a veteran investment leader with over 30 years of experience in asset management and wealth advisory. She has held senior roles at leading international financial institutions, including UBS, GAM, ING, and J.P. Morgan (Chase) Asset Management. Most recently, she served as Managing Director at UBS AG, Global Wealth Management, where she oversaw fund advisory and distribution across North Asia. In this role, she successfully mobilised multi-billion dollar capital flows, introduced innovative fund strategies, and advanced practitioner and investor education initiatives across the region.
Throughout her career, Ms. Ip has been recognised for her ethical leadership, innovation in fund distribution, and commitment to elevating industry standards through effective governance and stakeholder engagement.
HKIFA Chairman Mr. Sam Yu said: “We are delighted to welcome Paula as CEO of HKIFA. Her extensive expertise and proven leadership will be instrumental in guiding HKIFA’s next chapter of growth and transformation, fostering collaboration across the fund industry ecosystem, and strengthening our support to Hong Kong’s position as a premier global asset management hub.”
Ms. Ip said: “It is a great privilege to lead HKIFA at a time of evolving market dynamics and investor needs. I am eager to collaborate closely with members and industry stakeholders to seize new growth opportunities and solidify Hong Kong’s position as a superconnector and asset and wealth management hub.”
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About HKIFA
The Hong Kong Investment Funds Association (HKIFA) is a non-profit-making trade association that represents the fund management industry in Hong Kong. It is committed to entrenching Hong Kong’s position as an international fund management hub. The HKIFA has two major roles: consultation and education. For more information, visit hkifa.org.hk.