The Hong Kong Investment Funds Association (HKIFA) launched a new investor education animation series, <Fund Master TV 基哥電視台>, to raise public awareness of fund investing and reinforce anti-scam vigilance.
The three-episode series covers essential investing topics: Fund Types 101, professional management of funds, and anti-scam education. Notably, the Securities and Futures Commission (SFC) collaborated with HKIFA by featuring their respective educational characters, Shui Yu and Corgi, to highlight the critical need to stay vigilant against the impersonation of fund managers and suspicious investment schemes.
 Episode 1 “Who Wants to Be a Smart Investor?” |
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Episode 3 “Corgi’s Scoop”, featuring the SFC’s “Shui Yu” anti-scam character |
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Episode 2 “Fund Master’s Kitchen”Mr. Sam Yu, Chairman of HKIFA, said: “HKIFA is committed to advancing the public’s understanding of retail funds, which are well-regulated investment vehicles offering the benefits of diversification, professional management, and accessibility to a wide range of assets. We are especially pleased to collaborate with the SFC this year on the anti-scam clip to raise investor vigilance against investment fund-related scams.”
“Since the phased launch of the new animation series in mid-October, it has already garnered a cumulative 1.6 million impressions, demonstrating strong public engagement and reflecting HKIFA’s continuous dedication to investor education,” he added.
The HKIFA investor education short videos are now available on the HKIFA’s website and social media platforms (YouTube, Facebook, Instagram, and LinkedIn). The HKIFA website has also introduced a dedicated page on anti-scam information, complementing its existing educational resources on mutual fund investments.
Hong Kong Retail Funds 2025 Year-to-date Net Sales Highest In the Past Decade
Hong Kong retail funds achieved gross sales of USD 82.6 billion in the first three quarters of 2025, up 35% year-on-year and already surpassing the total for the full year of 2024, according to data from the HKIFA.
Net inflows reached USD 15.7 billion for the year-to-date 2025, up 44% from the same period of 2024, and also higher than the USD 12.3 billion for the full year of 2024 and marking the highest net inflows since 2015.
Mr. Nelson Chow, Co-Chair of the HKIFA Unit Trust Subcommittee, said, “With record-breaking net inflows and impressive sales momentum seen in 2025 so far, Hong Kong’s retail fund market is demonstrating renewed investor confidence, underpinned by strong global market performance—especially in Asia and Europe.”
The net inflows in the first three quarters of 2025 were still driven primarily by fixed income funds (USD 10.8 billion), followed by money market funds (USD 2.9 billion). Mixed asset funds drew net inflows of USD 1.7 billion in the first three quarters, reversing the outflow trend of a year ago. But money market funds have experienced net outflows for the first time since August 2025, after consecutive monthly net inflows since the beginning the 2024.
Mr. Simon Wong, Co-Chair of the Unit Trust Subcommittee, remarked, “While fixed income funds remain the primary growth driver for 2025, we are seeing encouraging signs of more diversified interest into selective mixed asset funds and equity funds. In contrast, the expectations of interest rate cuts have driven in future have driven the recent net outflows from money market funds.”
Global-themed Funds in Favor
Among individual fund categories, Global Bonds and Money Market Funds continued to dominate in terms of net inflows for the first three quarters of 2025. Global Bonds recorded net inflows of USD 11.4 billion, while Money Market Funds followed with USD 2.9 billion, reflecting persistent investor demand for safe-haven and income-generating assets. Global Equities and Global Mixed Assets also attracted strong demand in 2025.
On the other hand, North America Bonds experienced the largest net redemptions of USD 1.1 billion among fund categories, followed by China Equities, which saw net redemptions of USD 492 million, and Sectors & Themes (ex-APAC) Equities, with USD 396 million of net redemptions.
Mr. Chow noted, “With expectations of lower interest rates ahead, investors who previously favoured money market funds should reassess their strategies. While market sentiments towards AI and the broader technology sector remain positive, investors are reminded to be selective amid higher stock valuations.”
Mr. Wong concluded, “Despite strong equity performance in 2025, investors should maintain balanced portfolios amid global uncertainties and higher valuations, ensuring diversification to capitalise on growth opportunities while managing risks.”
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About HKIFA
The Hong Kong Investment Funds Association (HKIFA) is a non-profit-making trade association that represents the fund management industry in Hong Kong. It is committed to entrenching Hong Kong’s position as an international fund management hub. The HKIFA has two major roles: consultation and education. For more information, visit hkifa.org.hk.