The Hong Kong Investment Funds Association (HKIFA) marked its 40th anniversary yesterday with a celebratory cocktail reception and the unveiling of a refreshed logo and new tagline, symbolising both the Association’s proud heritage and its forward-looking vision in representing Hong Kong’s fund management industry.
The celebration brought together more than 300 distinguished guests, including senior government officials, regulators, industry leaders, HKIFA members and former chairmen, as well as partners and friendly associations who have supported the Association’s journey over the past four decades.
Guests of honour Mr. Christopher Hui, Secretary for Financial Services and the Treasury Bureau, and Dr. Kelvin Wong, Chairman of the Securities and Futures Commission, delivered inspiring remarks highlighting the remarkable growth of Hong Kong’s asset management industry and sharing their perspectives on its continued development.
The event also featured a video showcasing reflections from past and present HKIFA leadership on key industry milestones, underscoring four decades of continuity, collaboration and commitment to advancing the industry.
HKIFA refreshed logo unveiling ceremony. From left to right: HKIFA CEO Ms. Paula Ip; Chairman of the Securities and Futures Commission Dr. Kelvin Wong; Secretary for Financial Services and the Treasury Bureau Mr. Christopher Hui; HKIFA Chairman Mr. Sam Yu; HKIFA Vice Chairperson Ms. Peggy Lee.
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The refreshed logo features a modern, fluid design blending deep blue tones with vibrant purple accents to evoke energetic connections and dynamic synergy. Its flowing wave form — evolving from interconnected nodes into dynamic lines and waves — symbolises HKIFA’s role as a powerful catalyst in Hong Kong’s asset management ecosystem.
The rebranding also introduces HKIFA’s new tagline: Powering Connections. Fueling Growth.
It embodies HKIFA’s mission as the essential connecting force — linking insight to influence, capital to opportunity, and innovation to practice. The new tagline reflects the Association’s commitment to proactively bridging gaps, aligning interests and catalysing sustainable growth to drive collective progress for Hong Kong’s fund management industry.
Commenting on the milestone, Mr. Sam Yu, Chairman of HKIFA, remarks: “HKIFA’s 40th anniversary celebrates our proud heritage and our continued drive to strengthen Hong Kong’s position as a leading international asset management hub. The refreshed logo embodies our mission to connect, collaborate and champion industry growth.”
Ms. Paula Ip, CEO of HKIFA, adds: “Four decades of shared achievements have shaped HKIFA into a trusted voice for the fund management community. Our new design brings a fresh sense of modernity and dynamism — reflecting an asset management landscape that has grown larger, more innovative and more interconnected than ever. It positions HKIFA to further power connections and fuel sustainable growth for our members and Hong Kong’s fund management industry in the years and decades ahead.”
Group photo with former HKIFA chairmen and current leadership
About HKIFA
The Hong Kong Investment Funds Association (HKIFA) is a non-profit-making trade association that represents the fund management industry in Hong Kong, with over 100 member firms. It is committed to entrenching Hong Kong’s position as an international fund management hub. HKIFA has two major roles: consultation and education. For more information, visit hkifa.org.hk, or follow HKIFA on LinkedIn.