The Hong Kong Investment Funds Association (HKIFA) today announced the retirement of CEO Mrs. Sally Wong after her distinguished 30-plus years of dedicated service and invaluable contributions to the association, effective October 31, 2025.
During her tenure, Mrs. Wong has been instrumental in advancing Hong Kong’s asset management industry. Her leadership has fostered proactive collaboration with regulators, media, and stakeholders to address key developments in the mutual fund market and the Mandatory Provident Fund (MPF) Schemes. She has also played a pivotal role in promoting investor education and spearheading research initiatives that have driven industry growth and innovation.
To ensure a smooth transition, Mr. Bruno Lee has been appointed as Consultant, effective September 8, 2025. Mr. Lee is the founder of BIG Family Limited and a financial veteran with over 30 years of experience in the asset and wealth management industry. He has held various senior regional management roles in global financial institutions. He also previously served two terms as Chairman of HKIFA.
In this new role, Mr. Lee will work closely with the HKIFA Executive Committee (Execom) and the Executive Office to provide strategic guidance during the transition. The Execom’s leadership structure remains unchanged. With the support of Mr. Lee and the Executive Office, the Execom will continue to steer HKIFA’s strategic direction. The Execom has initiated a formal process to identify a permanent successor to Mrs. Wong.
HKIFA Chairman Mr. Sam Yu said: “On behalf of HKIFA, I extend our deepest gratitude to Sally for her leadership and dedication over three decades in shaping HKIFA into the respected institution it is today. As we prepare for this transition, we are delighted to welcome Bruno, whose extensive industry experience and strategic acumen make him the ideal choice to guide HKIFA through this next phase. The Execom is committed to ensuring a seamless transition and maintaining our momentum as we continue to serve our members and the broader community.”
Mrs. Wong said: “It has been an honour to lead HKIFA through a transformative era in the funds and asset management industry. Over the past three decades, I have had the privilege of witnessing the dynamism, innovation, and growth of the industry. I am immensely proud of all that we have accomplished together. As I step into retirement, I am confident that HKIFA will continue to flourish under the leadership of the Executive Committee, the unwavering support of the Executive Office, and Bruno’s invaluable guidance. My heartfelt thanks go to the Government, regulators, members, colleagues, media, and our many partners for their enduring trust, insightful advice, and invaluable support throughout this journey.”
About HKIFA
The Hong Kong Investment Funds Association (HKIFA) is a non-profit-making trade association that represents the fund management industry in Hong Kong. It is committed to entrenching Hong Kong’s position as an international fund management hub. HKIFA has two major roles: consultation and education. For more information, visit hkifa.org.hk, or follow HKIFA on LinkedIn.